Alfa Romeo Diecast Model Cars

"La Belleza Non Basta" (Beauty is not enough)

Sportiness, speed and a sense of daring have been at the heart of Alfa Romeo since its founding in 1910. Its cars have been celebrated winners in world class racing, symbolized the lifestyle of the rich and bold, romanticized in film, coveted and collected. Designed and manufactured in Italy, the cars are so appealing they have developed a culture of their own in which owners are called "Alfisti." Some rare models are garaged as prized treasures by those fortunate enough to afford such pleasures. Far more are collected as diecast models by "Alfisti" of more modest means.

The company has a history of adapting, surviving and thriving over the decades. It evolved from racing entrepreneur to manufacturing militar ...more

"La Belleza Non Basta" (Beauty is not enough)

Sportiness, speed and a sense of daring have been at the heart of Alfa Romeo since its founding in 1910. Its cars have been celebrated winners in world class racing, symbolized the lifestyle of the rich and bold, romanticized in film, coveted and collected. Designed and manufactured in Italy, the cars are so appealing they have developed a culture of their own in which owners are called "Alfisti." Some rare models are garaged as prized treasures by those fortunate enough to afford such pleasures. Far more are collected as diecast models by "Alfisti" of more modest means.

The company has a history of adapting, surviving and thriving over the decades. It evolved from racing entrepreneur to manufacturing military hardware during the World Wars, back to the Grand Prix circuit and, ultimately, to become an automotive icon.

In the 1960s, Alfa Romeos sped onto the big screen with Dustin Hoffman driving a "Spider" in "The Graduate." James Bond himself chose an Alfa Romeo GTV6 in "Octopussy" and Mob boss Michael Corleone in "The Godfather" sat behind the wheel of a Romeo 6C.

Even as Alfa Romeo (now owned by FIAT) promises to bring new models to the U.S., its stylish beauties from decades past attract collectors worldwide. ...less