"La Belleza Non Basta" (Beauty is not enough)
Sportiness, speed and a sense of daring have been at the heart of Alfa Romeo since its founding in 1910. Its cars have been celebrated winners in world class racing, symbolized the lifestyle of the rich and bold, romanticized in film, coveted and collected. Designed and manufactured in Italy, the cars are so appealing they have developed a culture of their own in which owners are called "Alfisti." Some rare models are garaged as prized treasures by those fortunate enough to afford such pleasures. Far more are collected as diecast models by "Alfisti" of more modest means.
The company has a history of adapting, surviving and thriving over the decades. It evolved from racing entrepreneur to manufacturing militar ...more
Sportiness, speed and a sense of daring have been at the heart of Alfa Romeo since its founding in 1910. Its cars have been celebrated winners in world class racing, symbolized the lifestyle of the rich and bold, romanticized in film, coveted and collected. Designed and manufactured in Italy, the cars are so appealing they have developed a culture of their own in which owners are called "Alfisti." Some rare models are garaged as prized treasures by those fortunate enough to afford such pleasures. Far more are collected as diecast models by "Alfisti" of more modest means.
The company has a history of adapting, surviving and thriving over the decades. It evolved from racing entrepreneur to manufacturing militar ...more






