Turbo-Charged to Fame
The sleek and aerodynamic styling today's Audi models are a preface to what its cars have always been about: performance. It was 1899 and German engineer August Horch started a company which bore his name. But, 10 years later, August was ousted from his company and prevented from taking the family name "Horch" with him as he launched a new car company. Thanks to a young student studying Latin, Horch was handed a new name that's become synonymous with fast, fun and precise engineering. The student pointed out that, in German, Horch means "Listen," and the Latin equivalent is "Audi."
Later, the signature Audi emblem of four interlocking rings was born when Horch joined with three other auto makers. Over its years of growth and transfo ...more
The sleek and aerodynamic styling today's Audi models are a preface to what its cars have always been about: performance. It was 1899 and German engineer August Horch started a company which bore his name. But, 10 years later, August was ousted from his company and prevented from taking the family name "Horch" with him as he launched a new car company. Thanks to a young student studying Latin, Horch was handed a new name that's become synonymous with fast, fun and precise engineering. The student pointed out that, in German, Horch means "Listen," and the Latin equivalent is "Audi."
Later, the signature Audi emblem of four interlocking rings was born when Horch joined with three other auto makers. Over its years of growth and transfo ...more
